Effective Date: June 13, 2026
Last Updated: June 13, 2026
Bengal Property Index (“we,” “us,” or “our”) operates the website bengalpropertyindex.in (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Site.
Please read this policy carefully. By using our Site, you agree to the practices described here.
1. Who We Are
Website: bengalpropertyindex.in
Publication: Bengal Property Index
Contact Email: bengalpropertyindex@gmail.com
Address: Kolkata, West Bengal, India
Bengal Property Index is an independent real estate market intelligence publication. We are not a real estate agent, broker, or property listing service.
2. Information We Collect
2.1 Information You Provide Directly
- Contact form submissions: Name, email address, and message content when you contact us
- Newsletter subscriptions: Email address if you subscribe to our property market updates
- Comments: Name, email, and comment content if you post comments on articles
2.2 Information Collected Automatically
When you visit our Site, we automatically collect:
- Log data: IP address, browser type, browser version, pages visited, time and date of visit, time spent on pages, referring URL
- Device data: Device type, operating system, screen resolution
- Cookie data: See Section 5 (Cookies) for full details
2.3 Information from Third Parties
We receive data from the following third-party services integrated into our Site:
- Google Analytics: Traffic and behaviour data
- Google AdSense: Ad serving data (see Section 6)
- Google Search Console: Search performance data
3. How We Use Your Information
We use the information we collect to:
- Operate and improve the Site and its content
- Respond to your queries and contact form submissions
- Send you property market updates if you have subscribed (you can unsubscribe anytime)
- Analyse traffic and user behaviour to improve content quality
- Display relevant advertisements through Google AdSense
- Comply with legal obligations
- Detect and prevent fraud or abuse
We do not sell your personal data to any third party. We do not use your data for any purpose beyond what is stated here.
4. Legal Basis for Processing (GDPR)
If you are located in the European Union or European Economic Area, our legal bases for processing your personal data are:
- Consent: For cookies, newsletter subscriptions, and advertising personalisation
- Legitimate Interests: For analytics, site security, and improving content
- Legal Obligation: For compliance with applicable law
- Contract: For responding to your direct communications
5. Cookies
Our Site uses cookies. Cookies are small text files stored on your device.
Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential cookies | Site functionality (login, security) | Session / 1 year |
| Analytics cookies | Google Analytics — understand site traffic | 2 years |
| Advertising cookies | Google AdSense — serve relevant ads | 13 months |
| Preference cookies | Remember your language and display choices | 1 year |
Managing Cookies
You can control cookies through:
- Your browser settings: Most browsers allow you to block or delete cookies
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on
- Ad personalisation: Manage at Google Ad Settings
- Your Consent Preferences: Use our cookie consent banner on your first visit
Disabling cookies may affect the functionality of certain features on this Site.
6. Google AdSense and Third-Party Advertising
Our Site uses Google AdSense to display advertisements.
Google AdSense is an advertising service provided by Google LLC. Google uses cookies and similar technologies to serve ads based on your prior visits to this and other websites.
Key points:
- Google may use cookies to serve ads on our Site based on your prior visits to this and other sites
- Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and other sites on the Internet
- Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website or other websites
- You may opt out of personalised advertising by visiting Google Ad Settings or www.aboutads.info
- Google’s privacy policy governs its data practices: policies.google.com/privacy
We comply with Google’s Publisher Policies. Our primary audience is in India; however, for users located in the European Economic Area (EEA), United Kingdom, or Switzerland, we use a Google-certified Consent Management Platform (CMP) in compliance with Google’s consent requirements effective January 2024 and the IAB Transparency and Consent Framework v2.2.
7. Google Analytics
We use Google Analytics to understand how visitors use our Site. Google Analytics collects information such as how often users visit, what pages they visit, and what other sites they used prior to coming to this Site.
We use this information only to improve our Site. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Service and Google’s Privacy Policy.
8. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties.
We may share your information in the following limited circumstances:
- Service providers: Third-party services that assist us in operating the Site (hosting, analytics, email service). These providers are contractually obligated to keep your information confidential.
- Legal requirements: If required to do so by law, court order, or government authority
- Protection of rights: To protect the rights, property, or safety of Bengal Property Index, our users, or others
- Business transfers: In connection with a merger, acquisition, or sale of all or part of our assets (users would be notified)
9. Data Retention
We retain your personal data only as long as necessary for the purposes described in this policy:
- Contact form data: 2 years from last contact
- Newsletter subscriber data: Until you unsubscribe
- Analytics data: 26 months (Google Analytics default)
- Comment data: Until you request deletion or indefinitely for published comments
- Log data: 12 months
10. Data Security
We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These include:
- SSL/TLS encryption (HTTPS) on all pages
- Regular security audits and WordPress updates
- Limited access to personal data by site administrators
- Secure hosting with reputable providers
However, no internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security.
11. Children’s Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us at bengalpropertyindex@gmail.com and we will take steps to delete that information.
12. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your personal data (“right to be forgotten”)
- Restriction: Request restriction of processing in certain circumstances
- Portability: Receive your data in a structured, machine-readable format
- Objection: Object to processing based on legitimate interests
- Withdraw consent: Withdraw consent at any time where processing is based on consent
To exercise any of these rights, contact us at bengalpropertyindex@gmail.com. We will respond within 30 days.
Indian Users — IT Act Rights
Under the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, Indian users have the right to:
- Review personal information provided to us
- Correct or amend information
- Withdraw consent to use of personal information
Grievance Officer (IT Rules 2021):
Name: Editor, Bengal Property Index
Email: bengalpropertyindex@gmail.com
Address: Kolkata, West Bengal, India
Acknowledgement: Within 24 hours of receiving complaint
Resolution: Within 15 days from receipt of complaint
As required under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, we publish these contact details on our Site and acknowledge all complaints within 24 hours.
13. Third-Party Links
Our Site contains links to third-party websites (government portals, WBRERA, Banglarbhumi, builder websites). We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
14. International Data Transfers
If you are located outside India and use our Site, your information may be transferred to and processed in India and other countries where our service providers operate (including the United States, where Google’s servers are located). By using our Site, you consent to such transfers.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Significant changes will be announced on the Site. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.
16. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact:
Bengal Property Index
Email: bengalpropertyindex@gmail.com
Website: https://bengalpropertyindex.in
Address: Kolkata, West Bengal, India
For complaints regarding data handling, you may also contact the relevant data protection authority in your country.