Last Updated: June 13, 2026
In compliance with the Federal Trade Commission (FTC) guidelines, the Advertising Standards Council of India (ASCI) guidelines, and applicable Indian consumer protection regulations, Bengal Property Index makes the following disclosures about how we earn revenue and maintain editorial independence.
1. How We Earn Revenue
Bengal Property Index earns revenue through the following methods:
1.1 Display Advertising (Google AdSense)
Our Site displays advertisements through Google AdSense. When you visit our Site, Google may serve advertisements based on your browsing history and interests. We earn a fee when these ads are displayed or clicked.
This advertising relationship does not influence our editorial content. Advertisers cannot pay for positive coverage, inflated data, or editorial changes.
1.2 Sponsored Content
Occasionally, we publish sponsored articles, builder spotlights, or project features. These are always clearly labelled with one of the following:
- “Sponsored”
- “Paid Partnership”
- “Advertiser Content”
Sponsored content meets our editorial standards for factual accuracy, but represents the perspective of the paying sponsor and is not independent editorial coverage.
1.3 Affiliate Commissions
Some articles on our Site contain affiliate links to third-party services. If you click on an affiliate link and sign up for or purchase a service, we may earn a commission at no additional cost to you.
Current affiliate relationships may include:
- Property portal referral programmes (NoBroker, Housing.com, 99acres, MagicBricks)
- Home loan comparison services
- Legal services for property transactions
- Real estate educational platforms
Affiliate links are disclosed within the relevant articles. Our editorial recommendations are not influenced by affiliate commission rates.
1.4 Data Licensing
We may earn revenue from licensing our data, price indices, or research reports to third parties. Licensed data use is governed by separate agreements and does not affect our editorial independence.
2. Editorial Independence Statement
Bengal Property Index earns revenue from advertising, sponsored content, and affiliate relationships. However:
- Our property price data is not for sale. No advertiser can pay to have their prices listed higher or lower than market reality.
- Our district reports are independently researched. No builder or developer can pay for a positive market assessment.
- Our buyer guides are impartial. Affiliate commissions do not influence our legal process guidance.
- Our editorial team operates independently of our commercial team. Advertising sales staff have no editorial decision-making authority.
3. Disclosure in Articles
Where an article contains affiliate links or sponsored content, we disclose this:
- At the top of the article (for sponsored content)
- Adjacent to the relevant link (for affiliate links)
- In our standard article footer note
4. Investment Content Disclaimer
Bengal Property Index publishes investment corridor analysis, best-areas-to-invest guides, and rental yield data. This content is for informational purposes only and does not constitute investment advice.
We may have indirect financial interests through advertising relationships with builders or developers who are subjects of our coverage. Where such a relationship exists, it is disclosed in the relevant article.
5. No Endorsement of Advertisers
Display advertising on our Site does not imply our endorsement of any advertiser, their products, or their services. We do not verify claims made by advertisers in their advertisements.
6. Questions
If you have questions about our revenue model, advertising relationships, or affiliate disclosures:
Bengal Property Index
Email: bengalpropertyindex@gmail.com
Website: https://bengalpropertyindex.in
Address: Kolkata, West Bengal, India