Last Updated: June 13, 2026
This Cookie Policy explains how Bengal Property Index (“we,” “us,” “our”) uses cookies and similar tracking technologies on bengalpropertyindex.in.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They help websites remember information about your visit, which can make it easier to visit again and make the site more useful.
2. How We Use Cookies
We use cookies for the following purposes:
2.1 Essential Cookies (Always Active)
These cookies are necessary for the Site to function and cannot be switched off.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| wordpress_test_cookie | WordPress | Tests if cookies are enabled | Session |
| wordpress_logged_in_* | WordPress | Keeps you logged in (admin only) | Session |
| wp-settings-* | WordPress | Stores your admin preferences | 1 year |
| PHPSESSID | Server | Maintains your session | Session |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our Site so we can improve it.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| ga* | Google Analytics (GA4) | Maintains session state | 2 years |
Google Analytics data is anonymised. We do not share it with third parties beyond Google.
2.3 Advertising Cookies
These cookies are used to display advertisements relevant to your interests through Google AdSense.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| IDE | Google DoubleClick | Used for targeted advertising | 13 months |
| test_cookie | Checks if browser accepts cookies | 15 minutes | |
| DSID | Used to identify signed-in Google users | 2 weeks | |
| FLC | Frequency cap for ads | 10 seconds | |
| __gads | Ad frequency and click tracking | 2 years | |
| __gpi | Ad personalisation | 1 year | |
| AID | Links activity across Google products | 13 months |
You can opt out of personalised advertising at: https://adssettings.google.com
2.4 Preference Cookies
These cookies remember your choices and preferences.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| cookie_consent | BengalPropertyIndex | Stores your cookie consent choice | 1 year |
| wp-wpml_current_language | WPML (if used) | Stores language preference | Session |
3. Third-Party Cookies
In addition to our own cookies, several third-party services set cookies when you visit our Site:
Google AdSense: Serves advertisements and measures ad performance. See Google’s Privacy Policy.
Google Analytics: Analyses traffic and user behaviour. See Google Analytics Data Policy.
YouTube (if embedded videos): YouTube may set cookies if we embed any video content. See YouTube’s Cookie Policy.
4. How to Control Cookies
Browser Settings
You can control and/or delete cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and site data
- Opera: Settings > Advanced > Privacy & security > Site settings > Cookies
Note: Blocking all cookies will affect the functionality of our Site and many other websites.
Opt-Out Tools
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads personalisation: Google Ad Settings
- Network Advertising Initiative: NAI Opt-out
- Digital Advertising Alliance: DAA Opt-out
- Your Online Choices (EU): youronlinechoices.com
Cookie Consent Banner
On your first visit to our Site, a cookie consent banner will appear. You can:
- Accept all cookies
- Accept only essential cookies
- Customise your preferences by category
You can change your preferences at any time by clicking the “Cookie Settings” link in our footer.
5. Do Not Track
Some browsers include a “Do Not Track” (DNT) feature. Our Site does not currently respond to DNT signals, as there is no consistent industry standard for how to do so.
6. Updates to This Policy
We may update this Cookie Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.
7. Contact
If you have questions about our use of cookies:
Bengal Property Index
Email: bengalpropertyindex@gmail.com
Website: https://bengalpropertyindex.in
Address: Kolkata, West Bengal, India