Bengal Property Index

Editorial Policy

Last Updated: June 13, 2026

Bengal Property Index publishes original real estate market intelligence for West Bengal. This Editorial Policy explains our standards for accuracy, independence, transparency, and content quality.

1. Our Mission

Bengal Property Index exists to provide accurate, data-driven, independent real estate market intelligence for West Bengal. Our goal is to be the most reliable source of property price data, market analysis, and buyer guidance for West Bengal — across every district from Kolkata metro to rural areas.

We are not a real estate agent. We do not list properties. We do not earn commissions from property sales. Our revenue comes from advertising and reader support — not from builders or agents.

2. Editorial Independence

Our editorial decisions are made independently of our advertising relationships.

  • Advertisers and sponsors have no influence over our data, analysis, or editorial content
  • No builder, developer, or real estate agent can pay for a positive review or inflated price data
  • Sponsored content is clearly labelled as “Sponsored” or “Paid Partnership”
  • All editorial content reflects our independent research and analysis

3. Data Standards

3.1 Sources We Accept

Our property price data is sourced from:

  • Primary sources (highest priority): Official government circle rate notifications, WBRERA registered project data, Banglarbhumi portal records, Registration & Stamp Revenue Directorate data
  • Secondary sources: Primary market surveys conducted by our team, direct communication with builders and developers, verified builder price lists
  • Tertiary sources: Established real estate portals (99acres, MagicBricks) used only for cross-referencing, not as primary data

3.2 Data Verification

  • Price data is verified from at least 2 independent sources before publication
  • Government data (circle rates, RERA) is cross-checked against official portal PDFs
  • Market survey data is collected from at least 3 locations per town
  • All data carries a “Last Updated” date — data more than 6 months old is flagged for review

3.3 Data Corrections

If we publish incorrect data, we correct it promptly and clearly. Corrections are noted at the top or bottom of the relevant article with the correction date and nature of the change.

4. Author Standards

4.1 Who Writes for Bengal Property Index

Our content is written by:

  • Our core editorial team with ground-level knowledge of West Bengal’s property market
  • Expert contributors with verifiable experience in real estate, law, or finance
  • Guest writers with disclosed credentials and relevant expertise

4.2 Author Attribution

Every article carries:

  • Author name
  • Author designation or relevant expertise
  • Date of publication
  • Date of last update

We do not publish anonymous content except for brief news items.

4.3 Disclosure Requirements

All authors must disclose:

  • Any direct or indirect financial interest in property or builders mentioned
  • Any professional relationships with builders, agents, or projects mentioned
  • Affiliate relationships relevant to the article

5. Content Standards

5.1 What We Publish

  • Original property market research and analysis
  • Data tables, price indices, and market comparisons
  • Buyer guides, legal process guides, and how-to content
  • District market reports
  • Investment corridor analysis
  • Market news and policy updates

5.2 What We Do Not Publish

  • Unverified price claims from anonymous sources
  • Press releases published as editorial content without independent verification
  • Content that promotes specific properties without clear sponsored labelling
  • Misleading or exaggerated market claims
  • Plagiarised or AI-generated content presented as original research

5.3 Balance and Fairness

When covering market trends or investment analysis, we present a balanced view including both opportunities and risks. We do not publish purely promotional content for specific localities or builders without factual basis.

6. Sponsored Content and Advertising

6.1 Clear Labelling

All sponsored content is clearly labelled with one of the following:

  • “Sponsored”
  • “Paid Partnership”
  • “Advertiser Content”
  • “In association with [Brand]”

6.2 Advertiser Influence

Advertisers cannot:

  • Request changes to editorial articles
  • Request removal of factual data
  • Influence our price data, market analysis, or recommendations
  • Appear in editorial content without clear sponsorship disclosure

6.3 Affiliate Links

Some articles may contain affiliate links (for example, links to property portals or home loan providers). Affiliate links are disclosed in the article. Affiliate relationships do not affect our editorial assessment.

7. Conflicts of Interest

Bengal Property Index discloses any potential conflicts of interest relevant to our content. This includes:

  • Any financial interests of our editorial team in properties or builders covered
  • Any business relationships between Bengal Property Index and subjects of our coverage

8. AI and Automated Content

Bengal Property Index does not publish AI-generated content as original research or data.

Our E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards:

  • Experience: Our contributors have ground-level experience in the West Bengal property market — including direct field surveys, builder relationships, and local market knowledge
  • Expertise: Property price analysis, circle rate interpretation, and investment corridor research is conducted by people with relevant domain expertise
  • Authoritativeness: All articles are author-attributed with credentials disclosed
  • Trustworthiness: Data is sourced from verifiable primary sources with citations

AI tools may be used to assist with grammar checks, formatting, and research organisation. However:

  • All property price data is sourced and verified by humans
  • All market analysis and editorial judgement is human-authored
  • All data tables are compiled from primary sources, not generated by AI
  • No content is published without human review and verification

This approach complies with Google’s 2026 content quality standards which require original, valuable, human-verified content regardless of the tools used in the drafting process.

9. Privacy in Reporting

We do not publish personal data about private individuals without consent. We cover public figures, public companies, and government officials in their professional capacity only.

10. Complaints and Corrections

Reporting Errors

If you find an error in our content, please report it to:
Email: bengalpropertyindex@gmail.com
Subject line: “Correction Request — [Article Title]”

We review all correction requests within 5 business days and publish corrections prominently when verified.

Complaints

For editorial complaints:
Email: bengalpropertyindex@gmail.com
Subject line: “Editorial Complaint”

We will acknowledge your complaint within 3 business days and respond fully within 15 business days.

11. Contact the Editorial Team

Bengal Property Index
Email: bengalpropertyindex@gmail.com
Website: https://bengalpropertyindex.in
Address: Kolkata, West Bengal, India